Stuff White People Like Bought by Target
March 31, 2008 by clander
MINNEAPOLIS, MN (PR Newswire) - The Target Corporation (TGT) has purchased the popular blog “Stuff White People Like” (http://stuffwhitepeoplelike.wordpress.com).
Starting April 1st, 2008 the nation’s second largest retailer will use the site as a promotional tool.
“We are thrilled at the opportunity,” says Ennis Blentic, Senior VP of Marketing at Target. “It’s a great chance for us to connect with some of our most valued customers and let them know about our great product line for 2008 and beyond.”
The company plans to have the regular writers do one post per week with the rest of the week devoted to posts that inform and educate customers about Target products.
The first campaign to be featured on the site will be for Target’s new line of Fresh Organic foods called “Tanner Farms.”
The brand new product line promises to deliver top quality organic vegetables, fruit, meat, organic cereal, chocolate, bread, and pasta to every Target store throughout the United States.
“We feel as though our customers would be better served if we offered a full organic grocery option in all of our locations,” says Blentic. “We can’t think of a better way to promote than through this amazing viral blog. We are also hoping to add user generated content where people can send stories, videos, and art about how they use Target organic foods in their daily lives.”
Blog founders Christian Lander and Myles Valentin will be retained as consultants.
“I’m really happy to be working with Target,” says Lander. “I think this is a great partnership and a true step forward in the future of advertising.”
“White people love Target!” joked Valentin. “But in all seriousness, we could not have selected a better corporate partner. I think Target’s new organic line will really change the way that people eat and shop.”
Regular readers of the site will be offered free shipping on their next order at Target.com with the code “STUFFWHITEPEOPLELIKE.”
About Target
Minneapolis-based Target serves guests at 1,613 stores in 47 states nationwide by delivering today’s best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items.
Update: White People enjoy April Fools
…april fool’s??
This is NOT a Joke. SWPL really was boughten out by Target. REALLY.
For one prnewswire.com has no such press release from Target.
HA! you actually checked it!
silly rabbit - april fool’s jokes are for kids!
in the meantime… i’m going home
While I LOVE Target, this is a total joke because come on..ONE POST A WEEK?!!! HELL NO!!!! While im all for you selling out and becoming successful, It does kinda piss me off that a large corporation will then own one more thing I love, even if its Target, there i go blaming large corporations. AND I KNOW ITS AN APRIL FOOLS JOKE! I actually believed it until I saw the one post a week thing, but as I kept reading I was kind of sad because I would have loved free shipping lol. I would have been more supportive if they just would paid you for advertising and you kept creative control, and once again i know its a joke, but if something like this ever happens, and im sure will, im just saying, dont sell completely out, just 49%.
“Boughten”? Gotta love regional dialect.
Boughten? Really?
oh yeah, very old skool english…
say it with a british accent, and
there’ll be no doubt.
white people must like april fools
“Boughten”? Holy crap, you don’t need to be here. Can you read, even?
In other news, yeah, I almost fell for it and was gonna rant up a storm but then I saw “boughten” and was angrier about that than a corporate buy-out.
had the post as a whole been awesome the word “boughten” totally would have fit in, however seeing as it was a terribly executed attempt to project sarcasm this constitutes absolute and irrectifiable misuse of the right to take liberties with the English language.
Dis talk iz 2 sofistakated 4 me.
Then again, I’m not from Minnesota.
I Play bball with the owner of “Tanner Farms” every week and he told me his big break was coming i guess this is it. As Far as Mr. Blentic goes get well soon!
I second that emotion…get well soon Mr. Blentic.
My god! but they’re in competition with IKEA!!
AHAHAHAHAHAHA!!!
You are so right, Kate!
white people do NOT like selling out…. boo!
Nonsense. Of course they do! It simply needs to be spun. White people love spin. You have to say something like, “With this new tool, we hope to help shape Target as an outlet for more affordable, health conscious, and earth friendly products for everybody, not just whites”.
It’s not selling out - it’s buying in…
white people like selling out!
they just don’t like anyone else selling out!
April Fools!
No way, this is a joke, fo shizzle! I will not believe this!
Let’s be real–Target is #94 on the list of Stuff White People Like. This must be a joke.
definitely!! i’m not buying it for a minute… a bit lame i think.
GOOD SHOW! SMASHING!!!
Did you see the kid who is sueing his school district because another student drew a picture of Jesus?
I read it at http://detentionslip.org
Yeah….#94 should be “All White People Have a Price”.
Well, if you’re going to sell out, Target is the ultimate white person’s store. But… I’m thinking April 1.
why are people so quick to be stupid??!?! it’s like
people have an intense love affair with stupidity.
like it has a big fat dick or something. or the y’know..
um it is APRIL ONE!!! recognize.
god reminds me of the poor saps who went ballistic
over google’s FUNNY ASS 2007 april one…
god.
Okay, white people don’t like “recognize” in the capacity in which you are using it. And speaking of stupidity…if you have to use the term “big fat d***”, you’ve “jumped the shark”, my friend.
And yes, white people like the term “jump the shark”.
haha hahahahh lmfao
I hope this is a joke… Although I would be suprised if this news were true… White People sure do love to ‘Sell Out’.
lol
gotta say….i believed it and swore you guys off.
me, too. deleted you all from my bookmarks but checked back today just to see…
We can only hope.
yeh its blatantly april fools
this has to be a joke
http://www.platenuts.com
No way no way. Total april fool’s day. No way!
I didn’t know it was Aprils fools and I practically started crying when I saw he partnered with Target!!!
boo hooo
brilliant.
What the fuck!!! Way to sell out. I hate this blog now.
Wow, I refresh the website and there’s a new post…and…April Fools!!!
stuff with people like… selling out? first a book, not target. this better be an april fools joke.
WOW….I guess white people like selling out also
what?
I hope april fools, but then again, white people love finding something before it’s gone corporate…
Well done!
Meh… Happy April Fool’s Day.
Really? Do you really have to ask “April fools?”
I guess you do because you hope it’s true.
Excellent timing for your comment:
“April 1, 2008 at 12:00 am”
Not planned, where I’m at it was 4am!
You needed a “#94 Opening Day” post today.
YES! White people LOOOOOVE Opening DAY
McCain hates opening day.
Then ‘Merca hates Opening Day, by golly.
April Fool’s.
And I can’t believe there are 3 deprived states without a single Target. Those poor, poor white people.
Actually Target Stores are planned for Alaska and Hawaii. Soon only Vermont will be deprived.
Ironically, Vermont is just about the whitest state in the country… and full of the RIGHT kind of white people to boot!
Vermont is full of the “right” kind of white people as implied by this blog? Have you even BEEN to Vermont? Vermont is full of hicks.
Real Vermonters don’t milk goats:
http://www.amazon.com/Real-Vermonters-Dont-Milk-Goats/dp/093305016X
those are the states with the “WKOWP”
So, when are we going to see the iconic red circle painted on the eye of the little white dog up above?
Seriously… here’s how to do it:
http://www.myspace.com/targetdoggie
It’s real - I heard this was happening yesterday. What a shock.
I also read Target bought shares today in http://www.trustbanners.com - seems inevitable that they will be using mind control banners to promote stuffwhitepeoplelike. Target rocks.
I wonder if that means White people love Gaia Online, because I think target secretly owns them too.
When I first read this I was like, “What the. . .”. Then I remembered today’s date. Good one.
You got me there!
http://www.michaelmorgan.co.uk
Fooled me!
This better be a friggin april fools joke. If it is, it’s in bad taste. If not, I need to unsubscribe to this feed.
thanks for reminding me to keep a heads up later today when i go to work
Haha, yeah right. It was a nice try, though.
I agree with the ha, ha, nice try. That reminds me that I need to get to work VERY EARLY to play a joke on my coworkers. Thanks for the reminder.
Perfect, I love Target!
http://www.jonesview.wordpress.com
(April Fools)
Okay, you got me. LOL.
Wow, this is wonderful news. This, along with the news that thepiratebay.org (which white people flock to for their music piracy needs) has moved to Egypt, and that Nintendo has announced a new Triple Screen handheld.
Happy April 1st, SWPL! Hope the book deal wasn’t a hoax, though..
Genius (and normally I don’t even like April Fool’s Day!)
“The company plans to have the regular writers do one post per week with the rest of the week devoted to posts that inform and educate customers about Target products.”
the coup de grace?
I want to write one!
I shop at K-mart
K-mart so blows. As does WalMart (white people HATE WalMart). Target rules.
the WKOWP love wal-mart…betta recognize.